AnyPresence is proud to announce the availability of a new white paper entitled mHealth Trends and Strategies 2013. The report was authored by Andre’ Guillemin of 43,000 Feet LLC and Kevin Benedict from Cognizant, both of whom are well respected in the field of enterprise mobility. In the report, Andre’ and Kevin identify the major healthcare trends, mobile technologies and market behaviors that are transforming the healthcare industry today.
One interesting finding was the clear discrepancy between patient and provider adoption of mHealth technologies, as highlighted below:
With the basic requirement—widespread smartphone, mobile phone, and tablet use—well established, attention now can turn to barriers that physicians and patients might have to the adoption of mHealth initiatives as a significant part of their ongoing health care. Paths to Growth, a recent survey by Price Waterhouse Cooper, reveals that patients believe mHealth offers them easier access to care and more control over their own health; and 59 percent of respondents said mHealth services have replaced some of their visits to doctors or nurses. The same survey, however, found only 27 percent of physicians actively encourage patients to manage their own health through mHealth applications. Thirteen percent, in fact, report they actively discourage mHealth participation. While physicians may not be the early adaptors for monitoring, compliance, and other aspects of everyday patient care, we predict the trend and pace for supporting and adopting mobile technologies will only increase in the foreseeable future.
As noted in the report, patient demand will continue to pressure providers to leverage mHealth solutions, breaking down the barrier to adoption.