The mHealth market is growing globally as the global population, healthcare providers and insurers increasingly adopt smartphones, tablets and related mobile apps, and both expect and demand more mobile app use and support from their service providers. In addition, healthcare providers and insurers increasingly recognize these technologies can benefit their businesses by helping improve services while reducing costs. According to Research2guidance’s Global Mobile Health Marketing Report 2013-2017, the mHealth market will grow to be worth $26 billion by 2017.
In this new Netcentric Strategies report, Andre Guillemin and Kevin Benedict identify the major healthcare trends, mobile technologies and market behaviors that are transforming the healthcare industry.