Earlier today, AnyPresence released its first white paper entitled "The State of Mobile Customer Self-Service in Utilities". The paper explores the top trends in mobility through the lens of today’s leading research firms, and identifies ways that utilities can increase customer satisfaction and reduce service costs by implementing a mobile customer self-service solution.
The following topics are covered in the paper:
- Mobile Trends & Background
- Smartphone Audience Growth
- Smartphone Adoption & Demographics
- U.S. Mobile Media Usage
- Smartphone Platform Marketshare
- Utility Apps by Platform
- Mobile Web vs Apps
- Call-Center Cost Savings
With the rise of newer technologies like HTML5 and mobile development tools, companies in nearly all industries now have the ability to create mobile-optimized websites and mobile apps that are cross-platform compatible – meaning they can create an app “code base” that will work on Android, iOS, Windows Mobile, and other devices. An ideal technology solution for Utilities, therefore, is to use a single platform that could support both web-based HTML5 and native mobile apps, without incurring the cost-prohibitive overhead of having to build and maintain multiple code bases.
American writer Stewart Brand once said, “Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.” Clearly, there has never been a better time for utilities to become part of the steamroller.